Jessica Appelgren, VP Communications, Impossible Foods

Jessica Appelgren, VP Communications, Impossible Foods

Desde: Marketing Mix
0 0 hace 4 meses
Jessica talks market-based​ solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.

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